Boost Health Literacy with Marketing Tactics and Tools
In this 5-part series, we’ll share some of our favorite marketing tactics and tools that help marketers promote health literacy.
Over the years, Who’s Your Audience has had the honor of working with some of the top healthcare systems and health brands in the country. We’ve also been honored to partner with exceptional content professionals who make healthcare and health brands their primary focus. For us, the benefit of these relationships is that we get to learn alongside each other, garnering expertise from both our clients and our partners. For patients and healthcare providers, the benefit is marketing tactics and tools that encourage more meaningful patient engagement, which in turn increases health literacy.
Part 1: The Plain and Simple Style Guide
You may not connect health literacy with editorial style guides, but they’re actually closely related. That’s because style guides set the standard for communications within and outside of an organization. Although patients and consumers will not see your style guide, they’ll notice the benefit in the ease and engagement of your communications. They’ll also experience brand consistency across all your organization’s marketing channels.
Tricks of the Trade
When developing an editorial style guide for your health organization, consider the same guidelines you would when writing for your consumers or patients:
- Connect it to the why
- Create a logical and scannable structure
- Be plain in your language and presentation (think white space)
- Keep it simple and straightforward
- Make it actionable – provide examples
Remember, your marketing team members are your audience too. Help them work smarter, not harder.
Since style guides tend to be generous in size, realize that not everyone will read through the entire document. Consider creating a 1-2 page companion style guide to showcase the most common editorial questions you receive within your organization.
One editorial question that’s always asked in hospitals: Is healthcare one word or two?
Thank you for reading! Stay tuned for Part 2 of our series: Boost Health Literacy with Marketing Tactics and Tools.