HEALTHCARE CONTENT CLIENT PROJECTS

Over the years, Who’s Your Audience team members have worked with countless hospitals and healthcare brands to help them connect more authentically with their patients. As technology continues to evolve and the healthcare ecosystem becomes more complex, healthcare content in all its forms will continue to be the beacon that patients can count on to move them through the clutter. Let’s help them advocate for their own health – together.

IU Health

OVERVIEW

With every shift in the healthcare landscape, IU Health responds with its own imaginative evolution in digital transformation. Who’s Your Audience was honored to partner with their digital marketing team and their digital agency, walking alongside them as they underwent a website re-platform and re-design.

DELIVERABLES

Our team included a project manager, content strategist, content migration project manager and migration specialists who delivered assistance with:

 

  • Team organization and communication structure
  • Requirements documentation
  • Information architecture and taxonomy assistance
  • Governance and content standards documentation
  • Transformation, placement and migration of existing website content

Wunderman Thompson

OVERVIEW

As a creative, data and science agency, Wunderman-Thompson Health works to excel the presence of global health brands. We provide claims support via medical editorial for some of their major pharmaceutical product lines.

DELIVERABLES

Our team includes one medical editor who sources claims through peer-reviewed journals and credible health organizations, such as NIH. We provide:

 

  • Annotation for direct-to-consumer tactics, including print and television ad campaigns, websites and associated collateral
  • Development and implementation of information architecture system for citation index
  • Creation of medical editorial standard and guidelines

OVERVIEW

This food and brand product development company helps elevate consumer health by providing food with only the best ingredients. Our strategists helped to develop operational systems and provided content development support throughout the various stages of brand product development.

DELIVERABLES

Our team included a content writer/editor and a marketing strategist who helped Brandcraft operationally through the development of project management protocols and subsequent knowledge library, collaborated on program development for a professional sampling program and provided content development support.

OVERVIEW

A high performer in clinical areas such as heart failure, COPD and urology, Temple Health continues to push its own boundaries as a competitor in the Philadelphia area and beyond. We assisted them with website content migration, as well as on-demand digital content writing and editorial support for their Temple Health website and ongoing campaigns.

DELIVERABLES

Our team includes a content writer/editor, migration strategist and project manager, QA specialist and migration specialists. We delivered:

  • Content migration project and production management
  • Migration process and workflow set-up and management
  • Content placement
  • Quality assurance
  • Service line webpage content development
  • Conditions and treatments webpage content
  • Email campaign and blog content

MonARC Bionetworks

OVERVIEW

More than just another face in the crowd, monARC Bionetworks is a healthcare technology company that endeavors to disrupt the clinical research industry. As they embarked on an inventive new marketing strategy, they asked Who’s Your Audience to consult on their social presence and campaign engagement strategy.

DELIVERABLES

Our team included a project manager/editor, marketing strategist and content writer who delivered:

 

  • Social media calendar creation and best practice recommendations
  • Engagement strategy for upcoming campaign
  • Content development for supportive tactics, including press releases, email touches, article summaries

OVERVIEW

When you need software with serious horsepower, ExpressiveAnalytics (EA) helps elevate and push your technology to the next level, creating customized, seamless and scalable site architecture. Our experts provide on-demand quality assurance support (QA) to elevate EA client software performance.

DELIVERABLES

Our team includes a quality assurance analyst who developed a QA framework to inspect EA sites for quality assurance parameters such as 508 compliance, and design testing prior to software version updates to help improve outcomes of EA software implementation.